The Art of Listening and Waiting

Business owners, especially new ones, would usually think that public relations is a part of the business that could be taken care of after everything else is done, or that it has to take the back seat when building the business up. And for Elise Krentzel, public...

Why Are You Still Cold Calling?

Awwww … what can you say about the dreaded Cold Call? I have not met many who enjoy the task of making eye contact, shaking the sweaty palms, or swapping stories with strangers in the hopes of finding a client. Not an attractive proposition in the least. Here...

Selling is as Simple as ABC’s

In the words of Estee Lauder, “I have never worked a day in my life without selling. If I believe in something, I sell it and I sell it hard.” Great achievement first requires great action. Recognize you can, then be and do everything your heart desires.  But it only...